Pop-Up charity Shop. Netflix x mind.

For this project, I collaborated with The Experience Agency to develop a graphic identity for a charity pop-up shop by Netflix and Mind.

My goal was to integrate the two logos while maintaining Netflix's identity as the primary focus. Using Netflix’s brand colors and font, I incorporated a squiggly element inspired by the Mind logo.

The identity is vibrant and energetic, with jumbled typography adding a playful touch. I aimed to create a design that captures the experience of browsing in a charity shop, incorporating elements like the jumbled typography and squiggly line, which could be used throughout the space and on the windows.